THE BIOGRAPHY OF CHICAGO’S MARINA CITY
Written by Steven Dahlman

Life

You Live Better Electrically

This is part of a two-page magazine ad that appeared in the December 24, 1965 issue of Life.

Sponsored by Edison Electric Institute, an association of U.S. shareholder-owned electric companies currently representing 70 percent of the electric power industry, the ad included illustrations of other all-electric buildings in Chicago, including John Hancock Center.

The ad text read, “Now flameless electric heat brings new comfort to apartment living everywhere. In Chicago’s 60-story Marina City, the comfort, cleanliness and reasonable cost of electric heat have helped keep modern apartments like this virtually 100% rented.”

(Click on image to view larger version.)

Bertrand Goldberg Archive Portland Cement Association