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Photographs by Douglas Pierce (1967)
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These photographs were taken in August 1967 by Douglas Pierce, formerly of Michigan, who now lives in California. Above (left) is the WLS broadcast tower, which was built in 1964 on top of the west residential tower.
It featured a column of light that flowed upward when temperatures were forecast to increase, and downward when they were expected to drop. Blinking lights meant a storm was approaching. Two rings of light at the base of the tower spelled victory or defeat for a Chicago sports team. A third ring represented the “Circle 7” logo.
Above (right) is the lobby of WCFL radio, which was located on the 16th floor of the office building. The sign at left reads, “WCFL Sound 10 Survey.”
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Two views looking east from the roof of the west residential tower.
Says Douglas, “WLS was pushing ‘Super Summer WLS’ in their promos, and I decided to hop on Greyhound to visit Chicago one day in August 1967.”
He remembers in the lobby of WCFL, “The secretary wasn’t the surprise...the younger females were in black stockings and purple mini-skirts and white blouses! I could’ve used more film!”
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